Getting involved in fairly deep fashion theory I have been beginning to question the correctness of the term fashion design in relation to what I am doing at university. Our course is entitled Fashion and Textile design...
My qualm regards the term 'fashion'.
'Fashion design' is not necessarily what we are doing at uni, intrinsically we are designing clothing, and fashion does not necessarily mean designing clothing, there are fashions in music, interior design, architecture, graphic design, product design, philosophy, within all these areas there are fashions, in relating to the changing of taste and preference. Therefore, why has what we do in relation to design been directly associated with fashion?
fashion |ˈfa sh ən|
1 a popular trend, esp. in styles of dress and ornament or manners of behavior : his hair is cut in the latest fashion.• the production and marketing of new styles of goods, esp. clothing and cosmetics :
So my resolution has been to term what we do as SARTORIAL fashion design... it could even be sartorial design, as sartorial by dictionary definition is...
sartorial |särˈtôrēəl|adjective [ attrib. ]of or relating to tailoring, clothes, or style of dress : sartorial elegance.
I have recently been discussing the relevance of how caught up we should get in the definition of terms, and should one just get on with the content... but language shapes perspective which is highly important, so when attempting to write a thesis you are forced to look into such definitions.
Anyway, I don't know if anyone else has opinions about this but it's been on my mind, I would like to hear what you think about it!
... sartorial design ...
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